Search Engine Optimization
Take charge of your ranking and have potential customers see you first.
Search engine optimization (SEO) is the process of improving the visibility of your web site within the search engines (i.e. Google, Yahoo, Bing, etc.). It refers to techniques that help your website rank higher in organic or “natural” search results, thus making your website more visible to people who are looking for your product or service via search engines. By understanding what your potential and existing customers are searching for (specific keywords and key phrases), we can create a strategy to improve your rankings within the search engines.
The first thing you have to understand is there are three types of SEO services.
- Local SEO Services
- Ecommerce SEO Services
- National SEO Services
As the digital era grows, word of mouth is no longer enough.
Our Local SEO services focus on the process of optimizing your online presence to attract more business from those relevant local searches for your business.
For example, when you type in “plumber San Antonio” in Google search, you will see ads then the results are dominated by a box of local listings on Google Maps, which is called the “Snack Pack”. Then below that area are your typical organic search results. It is super important that you can gain a position in the “Snack Pack” because they generate 33% of clicks in the search results page. But it is equally important to rank in the organic search results since they attract 40% of clicks. So the bottom line, it pays to rank in both locations, which is where local SEO services come in.
Google has an estimated 87% market share, in the US, and accounts for over 90% of mobile phone searches which means that most people are using Google to search for local businesses. This is why you want to be listed in Google.
Do you want to get more local customers to visit or call your business? With 45% of Google searches requesting local information, it is very difficult to ignore using local SEO services for your business to earn more valuable clients.
Our team understands the ins and outs of optimizing a business for local search engines without charging the astronomical rates of a larger agency. We accomplish this by focusing time and effort on ranking factors that matter for the individual business.
We encourage you to contact us today to learn more about pricing for your location and individual goals. Our local SEO services are priced very competitively. Our average local SEO client spends around $1,000 per month for our local SEO services. You can learn more about keyword difficulty here.
National SEO Services
National SEO services are a long-term investment that can separate your business from the competitors. This service is not for a local business who only sales products and services locally. This service is for companies that sell products and or services on a national level. Although similar to local SEO services, National SEO services focus primarily on ranking for broad keyword terms rather than trying to rank for specific geographical terms.
In today’s high-tech driven society, businesses need to focus more on their online presence now more than they ever have in the past. The staggering amount of companies on a national level using SEO is much higher than that of local businesses, making it a much more competitive market. National SEO services strategies will allow your business to transform how it competes in the market as it can extend your reach all across the country and capture you more ideal clients, resulting in positive ROI.
What Would a National SEO Campaign Look Like?
With over 89% of people looking for a service or product online, it is imperative for your business to be visible in the search rankings on a national level. Here are some of the task we do for a national SEO campaign:
- Advanced keyword research
- Keyword mapping & focus strategy
- On-site content & SEO optimization
- Google Maps optimization
- Review strategy
- And more!
At Apache Digital Marketing we have developed a custom strategy for national SEO and is tailored for each individual business brand and your industry. We know how important it is to capture commonly used phrases as well as unique keywords that maybe your competitors aren’t targeting. Establishing a national presence takes time, but as long as you have the experts at Apache Digital Marketing onboard we will do everything we can to get the job done right. Our outstanding customer service and technical knowledge in SEO will have you feeling confident and in the right hands.
For more information on our National SEO services, give us a call or complete our form for a FREE quote.
Ecommerce SEO Services
Ecommerce SEO services are an entirely different ballgame then local SEO or national SEO. This service is for those businesses that have an online store. Being more successful online is what is going to help propel your business into a success. Ecommerce SEO plays the most important part in your businesses marketing efforts for an ecommerce site. Since SEO is one of the leading ways to reach clients wanting your products, SEO will effortlessly assist in earning free traffic and relevant customers to your e-commerce store.
Strategies used in Ecommerce SEO help advance your search rankings for your website and your products pages. Our strategy for ecommerce includes:
- Competitor research
- On-page optimization
- Conversion rate optimization
- Site speed optimization
- And more!
Why Do E-Commerce Websites Need SEO?
SEO has many purposes for all websites, but it is by far more necessary for ecommerce websites than any other. Without Ecommerce SEO services your potential customers will not know your business exists. Apache Digital Marketing ecommerce SEO strategy makes sure your site is visible for Google searches in order to maximize profits.
Without creating and utilizing an Ecommerce SEO strategy to your website, your competitors will beat you out in the rankings on the search engines. You could have the best site in the world with loads of content and photos, but without proper Ecommerce SEO, your site will not rank in the search engines. At Apache Digital Marketing our teams are experts and well diverse in many types of ecommerce businesses. You will get the expertise needed to propel your business into financial success.
For more information on our Ecommerce SEO services, give us a call or complete our form for a FREE quote below.